Curriculum

The Cranium Incubator will teach and give examples of knowledge and behaviors critical to success in starting and running a business. There will be additional interactive question/answer sessions after educational sessions to discuss specific situations. We will have these meeting types:

  1. Educational sessions
  2. Deep-dive Q&A sessions after the educational sessions
  3. Individual mentoring
  4. Mingle meetings where attendees can get to know each other and network
1. Introduction
  • Meet and greet
  • Overview of classes
2. Motivation and Challenges/Rewards of Being an Entrepreneur
  • The importance of motivation and feeding your mind
  • Level of effort required
  • Importance of a team
  • Qualities of a good entrepreneur
  • Monetary and non-monetary rewards
3. Mission, Vision and Strategy
  • Mission statement
  • Vision statement
  • Definition of business strategy
  • Value proposition development
4. Market, Customer Discovery and Competition
  • Market/Customer discovery
  • Competition
  • Marketing/Sales approaches
5. Business Setup Steps Required
  • Select company name, slogan, logo design, etc.
  • Advantages/disadvantages of different business entity types
  • Intellectual property protection
  • Is a business plan worth the time?
6. Unit Economics and KPI's
  • Unit economics
  • Pricing models
  • Gross margin per product sold, service provided or user
  • What are KPI's and which ones should you track?
7. Accounting I
  • Why is accounting important?
  • How to read income statements, balance sheets and cash flow statements
8. Accounting II
  • Payroll
  • Income taxes
  • Financial projections
  • Software/Outside services
9. How to Present to Investors and What to Do if You Catch a Tiger
  • Elevator pitch development
  • Presentation do's and don'ts
  • Common mistakes to avoid
  • Due diligence
10. Finance/Funding
  • Sources of funding
  • Valuation determination
  • Amount to raise
  • Different types of investment vehicles
  • Closing the investment and post-closing
11. Running Your Business I
  • What does the hiring process look like?
  • Management of employees
  • Company values and culture
  • Business operating systems
  • Customer service basics
12. Running Your Business II
  • The importance of negotiation
  • Contracts and agreements
  • Expense control/ROI
13. Marketing and Sales
  • Marketing development
  • Tools to set up your website
  • Sales basics
14. Self-Care
  • Importance of nutrition to success
  • The good, the bad, and the ugly